is global in scope!

& many others are dealing with bullying in various countries.

UNICEF Campaign

19 May 2017 – UNICEF South Africa, in collaboration with Ster-Kinekor Cinemark, are proud to announce the winners of this year’s SA Cannes Young Lions competition, Amri Botha and Carina Coetzee, from the Cape Town-based agency, Ninety9cents. The campaign focuses on the harmful effects of online bullying on children and young people. The competition winners will go on to participate in the Young Lions of Cannes 2017 in Cannes, France.

South Africa

Malaysia –


UNICEF believes that every child has the right to a safe and protective environment.

Migrant and refugee children face higher rates of bullying

Definition of bullying

“A person is bullied when he or she is exposed, repeatedly and over time, to negative actions on the part of one or more other persons, and he or she has difficulty defending himself or herself.” (Dan Olweus)

Dan Olweus, creator of the Olweus Bullying Prevention Program, provides this commonly accepted definition for bullying in his book, Bullying at School: What We Know and What We Can Do (1993):

This definition includes three important components:

1. Bullying is aggressive behavior that involves unwanted, negative actions.

2. Bullying involves a pattern of behavior repeated over time.

3. Bullying involves an imbalance of power or strength.